GLOSSARY
Embedded Finance
Embedding financial products (payments, cards, lending) inside non-financial apps.
Embedded finance integrates banking, payments, issuing, or lending into software platforms. Examples: platforms offering branded cards via an issuer, instant disbursements, or wallet balances.
Providers handle licensing, compliance (KYC/KYB, PCI DSS), and money movement. Platforms focus on UX and distribution while monetizing interchange, float, or lending.
In the product
Where this term matters in operation.
The glossary is not meant to be academic. It explains the language teams use in Kotao while selling, planning, paying, reporting, and automating.
In sales
Terms like this appear inside POS, checkout, bookings, offers, and customer communication.
In back office
Finance, inventory, HR, and reporting need the same meaning so reports do not drift apart.
In integrations
APIs, imports, webhooks, and exports work better when teams use the same definitions.
Related terms.
Acquirer
Bank or payment institution that signs merchants and routes their card transactions into the card networks.
Apple Pay
Mobile wallet by Apple that tokenizes cards for contactless and in-app payments.
Card Fraud
Unauthorized card use or theft of credentials to initiate transactions.
Card Network
Payment network (e.g., Visa/Mastercard) that sets rules and routes card transactions between issuers and acquirers.