GLOSSARY
Content Management System (CMS)
Platform to create and publish digital content across sites, apps, and channels.
A CMS lets teams author, localize, and publish content without code. It powers landing pages, menus, and product detail across channels.
CMS solutions like our CMS platform often feed POS, PMS, or RMS with updated descriptions, pricing, and media, and personalize via CRM data.
Modern CMS stacks support structured content, localization workflows, preview environments, and omnichannel delivery (web, mobile, signage). Content governance includes versioning, roles, approval flows, and analytics to measure engagement and conversion.
In the product
Where this term matters in operation.
The glossary is not meant to be academic. It explains the language teams use in Kotao while selling, planning, paying, reporting, and automating.
In sales
Terms like this appear inside POS, checkout, bookings, offers, and customer communication.
In back office
Finance, inventory, HR, and reporting need the same meaning so reports do not drift apart.
In integrations
APIs, imports, webhooks, and exports work better when teams use the same definitions.
Related terms.
Acquirer
Bank or payment institution that signs merchants and routes their card transactions into the card networks.
API (Application Programming Interface)
A set of rules and protocols that allows different software applications to communicate with each other.
Apple Pay
Mobile wallet by Apple that tokenizes cards for contactless and in-app payments.
BaaS (Banking as a Service)
A model where licensed banks expose banking capabilities to other companies via APIs, letting them embed accounts, cards, or payments.